Even the most fantastic product or service in the world will not sell itself. Generally, visitors land on your website because they are interested in information or the solution to a problem. They do not instinctively know that your product will provide them with that solution, and they do not arrive at your website prepared to purchase what you are selling. You must convince them that your product is the one they absolutely cannot live without, and you must convince them in a very short period of time. There is no better way to do that than though the use of well-written, persuasive sales copy written specifically for the product you are marketing.
Converting a website visitor to a buyer is quite simple if you have the correct tools. Visitors want you to tell them to buy your product, but they also must believe that they need the product. It is your responsibility to convince them of these things. They have a problem that needs fixing, and it is your job to make them believe that your product is the solution. Effective sales copy will accomplish this.
Internet users have short attention spans. Your sales copy needs to instantly grab their attention, and hold it long enough to convince them that your product is the one they want and need. Your sales copy must be powerful and get directly to the point. You cannot give them time to doubt the usefulness of your product, and you cannot allow them to click away from your website.
Well-written sales copy is not a luxury. It is an absolute necessity. Purchasing powerful, persuasive content for your landing pages should be a priority. Something as vital to the overall success of your company should be handled by a professional writer. If your copy is weak, your sales will be weak as well.